What are the benefits of having an author page for the site and posts?

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What are the benefits of having an author page for the site and posts?

What is an author page?

The author page is actually the "digital ID" of the content producer on your website. This page is an intersection between content and human identity. In content management systems, this page dynamically filters all the activities of a specific user and displays them at a specific address.

The main components of the author page in Behazi

The Behzi site has a complete and standard author page that covers all the necessary parts to introduce the identity of the author and display his activities. This structure includes the following:

1. Identity Section

In Behazi, the author's identity information is displayed in a clear and complete way:

  • Profile picture (Avatar): Each author has a specific and high-quality profile picture that makes his identity more reliable for users.
  • Name and surname: The full name of the author is included on the page and his identity is completely clear.
  • Biography (Author Bio): A short description about the author, his expertise and the field in which he works is displayed to users. This section helps Google to a great extent to recognize the person's expertise.

2. Activity Stream (Activity Stream)

The author's page in Behzai is not just a simple introduction; Rather, it contains a complete archive of one's activities:

  • List of published articles: All the posts published by the author in Behzee are displayed in order of publication. This topic helps the user to follow his other posts as well.
  • Comments section: On the author page, all his comments are visible. This feature shows the author's active interaction with users and his real participation in discussions.

Blue tick on the author's page

In Behazi, some authors have a blue tick next to their name. This blue tick indicates that the author's identity has been checked and verified by the Behzee team. In fact, having a blue tick is a sign that the authors have been authenticated by Behazi.

This feature helps users to trust the content with more confidence because it is clear that the author is a real and verified person on the Behzee platform. Also, this issue helps to increase the credibility of the content and create a sense of trust among the audience.

Advantages of having an Author Page

1. SEO improvement and Google's E-E-A-T algorithm

In recent years, Google emphasizes the E-E-A-T criteria (expertise, experience, credibility and trust).

* Proof of Expertise: When an article is written by someone with a relevant biography and a clear resume, Google recognizes that the content was produced by an expert, not a bot or inexperienced writer.

* Domain authority: Author pages that are linked to professional social networks (such as LinkedIn) or other reputable sites increase the authority of the entire site with search engines.

2. Attracting user trust (Trustworthiness)

Today's users are smart and want to know who is giving them advice or training.

Content identification: Seeing the author's name, photo and background creates a sense of security and trust in the audience, especially in sensitive areas such as medicine, finance or technology (YMYL topics).

Bounce rate reduction: If the audience likes the writing style of an author, they will visit his other articles through the author's page and spend more time on your site.

3. Personal and organizational branding

Turn an author into an authority: By having a dedicated page, your site's authors will over time become "known faces" in that field, which will drive users to come directly to your site to read their reviews.

Direct interaction: The possibility of inserting social network links on the author's page creates a bridge of communication between the audience and your content production team.

4. Content structuring and order (Internal Linking)

* Organized Archive: An author page acts like a catalog that collects all of a person's writing in one place. This helps Google's crawlers better understand the tree structure and thematic connections of the site.

* Improvement of internal linking: From each article, there is a link to the author's page and from there there are links to other articles, which causes credit (Link Juice) to spread throughout the site.

A golden tip for SEO:

If you use Schema Markup (Person type schema codes) on the author page, Google will directly understand that this entity is a real person with specific expertise, which will have a direct impact on the ranking of that author's articles in the search results.

Sahar Berangi

Sahar Berangi

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My name is Sahar Barangi and I work as a senior operator and author of specialized content at Negargrandishe Gil company. My main focus is producing practical and targeted articles in the field of website design, SEO, optimizing the online presence of businesses and registering businesses in Google.

  • What is an author page?

  • The main components of the author page in Behazi

  • Blue tick on the author's page

  • Advantages of having an Author Page

  • A golden tip for SEO: