Focus on user -friendly content
How can you create content that is successful with our new update? Following our old recommendations and instructions to create content for people, not for search engines. Content producers who prioritize individuals first focus on creating satisfying content, while also using the best SEO ways to provide more value to searchers. A positive answer to the following questions means that you are probably in the right direction with the approach it prioritizes:
▪️ Do you have a predetermined or intended audience for your business or site to find content useful if they come directly? ▪️ Does your content clearly illustrate the expertise of the first hand and the depth of knowledge (for example, a specialty derived from the actual use of a product or service or visit a place)? ▪️ Does your site have the main purpose or focus? Does anyone feel that he has learned enough about a subject after reading your content to help him achieve his goal? Does anyone who reads your content feel that he has a satisfactory experience? ▪️ Do you have our tips for the main updates and product reviews?
Avoid producing content for search engines initially
Our advice on user prioritization approach does not discredit the best SEO practices, such as the ones in Google's SEO guide. SEO is useful when applying users' priority content. However, the content created primarily for search engine traffic is heavily related to content that searchers do not consider to be satisfactory.
How do you avoid users' priority approach? A positive answer to some or all questions is an warning sign that you need to re -evaluate how content is created on your site:
▪️ Is content primarily to attract people from search engines, not for humans? ▪️ Do you produce a lot of content on different topics in the hope that some of them will perform well in the search results? Do you use extensive automation to produce content in many topics? ▪️ Do you mainly summarize what others say without adding too much?
▪️ Do you write about things just because they seem to be popular and not because you are writing about your current audience? ▪️ Does your content make readers feel they have to search again to get better information from other sources? Do you write a specific number of words because you have heard or read that Google has preferential words? (No, we don't do it).
▪️ Did you decide to get into a particular subject area without any real expertise, but mainly because you thought you would get the search traffic? ▪️ Does your content promise to answer a question that actually has no answer, such as the proposal to publish a product, movie or television program while not yet confirmed?
How to operate
This update will begin next week. We will publish on the Google Ranking update page, the starting time and the full release time that may take up to two weeks. This update introduces a new signal at the site level that we consider among many other signals to rank web pages. Our systems automatically identify the content that seems to be of little value, the added value, or specifically not useful for those who search.
Any content - not just non -non -content content - on sites that have been specified that have relatively high amounts of non -content content, assuming there is other content elsewhere in the web that is better to display, less likely to perform well in search. For this reason, deleting non -content content can help rank your other content.
A natural question that some will have is how long will it take to perform better if a site deletes non -content content? Sites identified by this update may notice that the signal has been applied to them during a few months. Our classroom is constantly implemented for this update, allowing new sites to be launched and observing existing sites. Since it recognizes that non -feda content has not returned in the long run, the classification will no longer be applied.
This process is a fully automatic classification process and uses a machine learning model. This is not a manual action or a spam action. Instead, this is just a new signal and one of the many signals that Google evaluates for content ratings.
This means that some user -friendly content can still be ranked well on sites that are classified as non -content content, if there are other signals that detect the user -friendly content useful and related to a searched phrase. This signal is also weighed; Sites that have a lot of non -content content may notice a stronger impact. In any case, for the best success, make sure you have deleted non -content content and also follow all our instructions.
This update initially affects English searches worldwide, and we intend to expand it in other languages in the future. In the coming months, we will also continue modifying how to identify unhealthy content by the classulator and will begin more efforts to better reward the content -oriented content.
Thank you for all those who sent their feedback. We have received enough reports for this special update and the feedback form is now closed, however, we put the link in the blog post for greater accuracy on date.
If you have feedback on this update, you can comment on our guide for this topic. If you would like to provide us with a specific feedback on your site, you can use the feedback form to this update. We use your feedback to help our engineers find ways to improve our overall systems.