SEO Start Guide
How does Google search work?
How long does it take to see its effect on search results?
Any change you make takes some time to reflect on Google. Some changes may apply within hours, others may take several months. In general, you probably want to wait a few weeks to evaluate whether your work has beneficial effects on Google search results. Keep in mind that all the changes you make to your website will not lead to a significant impact on search results, if you are not satisfied with your results and your business strategies allow, try repeating the changes and see if they make a difference.
Help Google Find your content
Before you really do everything in this section, check if Google has already found your content (maybe you don't need to do anything!). Try to search your site on Google using Site search operator: search. If you see the results that refer to your site, you are on the list. For example, searching wikipedia.org returns these results. If you do not see your site, check the technical requirements to make sure that no technical obstacle will prevent your site from displaying Google search and then go here.
Google finds pages primarily through links from other pages previously reviewed. In many cases, these are other websites that link to your pages. Linking other sites is something that happens naturally over time, and you can also encourage people to discover your content by advertising your site.
If you have no problem with technical challenges, you can also send a sitemap - which is a file that includes all your site's URLs that are important to you. Some CMS (CMS) may even do this for you automatically. However, this is not necessary and you should first focus on making sure people are aware of your site.
Check if Google can see your page as a user sees
Don't want to have a page in Google search results?
may be important to you to prevent the entire site or parts of it in the search results. For example, you may not be able to show your posts about your new and embarrassing hairstyle in search results. Google supports a variety of methods that lets you avoid crawling and indexing your URLs. If you need to block some files, directors or even your entire site from Google search, check out our guide to prevent content display in search results.
Organize your site
When you set up or rebuild your site, organizing it in a logical way can be useful because it can help search engines and users to find out how your pages are related to the rest of your site. However, do not leave everything and do not start reorganizing your site right now: Although these suggestions can be useful in the long run (especially if you work on a larger website), search engines will probably understand your pages as they are now, regardless of how your site is organized.
Use descriptive URLs
parts of the URL can be displayed in the search results as Breadcrumbs, so users can use URLs to understand whether the result will be useful to them.
Google automatically learns Breadcrumbs based on the words in the URL, but if you are looking for a technical challenge, you can also affect them with structured data. Try to incorporate words in the URL that may be useful to users, for example:
https://www.example.com/pets/cats.html
A URL that only includes random IDs is useful for less users; For example:
https://www.example.com/2/67727560787920636174
Group similar pages in the directory in the directory
If you have more than a few thousand URLs on your site, how your content is organized may affect Google's crawling and listing site. Specifically, using directors (or folders) for grouping similar topics can help Google find out that the URLs in different directors are changing several times.
For example, consider the following URLs: https://www.example.com /polities/return-policy.html https://www.example.com /promotions/new-promos.html The content of the Policy directory rarely changes, however, the Promotions directory content will probably change most of the time. Google can learn this information and crawl different directors at different frequencies. To find out more about the structures of the site suitable for search, check our guide for e -commerce sites, which is more important for the URL structure because they are usually larger.
Reduce duplicate content
Some websites show the same content under different URLs called duplicate content. Search engines for each content select a single URL (conventional URL) to display to users.
Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience, and search engines may waste creep resources for URLs that you don't even care about. If you are an adventure, it's worth it to figure out if you can specify a standard version for your pages. But if you don't make your own URLs conventional, Google will try to do it automatically for you.
If you have multiple pages that have the same information, try to create a redirect from URLs related to the URL that best shows the information. If you can't make a redirection, use the re = "Canonical" link instead. But again, don't worry too much; Search engines can usually detect this for you most of the time.
Make your site interesting and useful
Wait for your readers' search phrases
Avoid annoying ads
Link to relevant resources
Write a good link text
When you need to link
Impact on how to display your site in Google search
Impress your title links
Control your snippets
Add images to your site and optimize them
Add high quality images near relevant text
Add a descriptive alternative text to the picture
