This tool acts like an assistant manager for webmasters and helps them get useful information about incoming site traffic. Being free and easy to work with this tool is one of the positive features of Google Analytics that encourages users to use it.
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How does Google Analytics work?
The Google Analytics tool uses first-party cookies, as well as ga code and Page Tag codes, which are called Google Analytics Tracking Code (GATC) and are of Javascript type to collect information about your website visitors.
What is ga code? The ga code is the code that you put on your desired pages so that Google Analytics is activated and can obtain and extract the required information from it. In fact, by activating the codes used for tracking on your website, you will enable Google's robots to view each page of your website and provide you with all the necessary information about their visitors.
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✳️ Important reports in Google Analytics
🔰Real Time report
A report that shows the current status of the site, how many users are online at the moment, which sections and pages of the site they are viewing, and what actions they take in the process of these observations.
🔰Audience Report
🔸 It is a report on the status of site viewers, from which geographical locations they are viewing the site, and what their age and gender ranges are, and even with what tools they are viewing the site, such as mobile, laptop, tablet, etc.
🔰Acquisition report
Checking which parts of your ad were useful and led to more users. For example, if they are entered through consensus networks, then it is recommended to continue the advertising routine in these sections.
🔰Behavior report
As its name suggests, it is a behavior report. Analyzes the user's behavior in viewing different parts of the site. By clicking on different parts of the site, visitors see what content, images, video and information, how long they stayed on the site and even which buttons they clicked.
🔰Conversion report
🔸 In this report, the level of reaching the goals or goals that you have defined in Google Analytics is shown. Have you reached your desired sales volume? What was the conversion rate of users to customers? Which advertising channel has been most effective in attracting customers and sales. Has the cost of advertising been useful in this sector? Is it right to continue advertising in these channels?
Who should learn Google Analytics?
🔸website administrators
🔸webmasters
🔸Digital Marketers
🔸Content Specialists
🔸user experience specialists
🔸SEO specialists
Account managers who are in charge of managing web ads and...
✳️ How to introduce the site to Google Analytics
🔸Getting the track code: getting the track code is one of the important steps of how to introduce the site to Google Analytics. After building the web feature, you will be given a patch code. Place this zip code on all pages of your website. It is better to put this code in the head section of your HTML page so that it applies to all pages.
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Traffic monitoring: Now that your site is connected, you can use the Google Analytics counter to monitor your website traffic and performance in order to improve your digital marketing. You can get information about visitors, traffic sources, user behavior and many other data.