Google Analytics

Google Analytics is one of the free services of the Google search engine that shows the statistics of visitors to a website. This service provides a wide range of information to the website administrator with the possibility of checking and analyzing logged in users, user activities, time spent on the site, etc.

This tool is like an assistant for webmasters. The administrator acts and helps them get useful information about the site's incoming traffic. Being free and easy to work with this tool is one of the positive features of Google Analytics that encourages users to use it.

How is Google Analytics?

Google Analytics tool uses first-party cookies, as well as ga code and Page Tag codes, which are called Google Analytics Tracking Code (GATC) and are of Javascript type, to collect information about your website visitors.

What is ga code? The ga code is the code that you put on your desired pages so that Google Analytics is activated and can obtain and extract the required information from it. In fact, by activating the codes used for tracking on your website, you will enable Google's robots to view each page of your website and provide you with all the necessary information about their visitors.< br>

🔸google analytics program can also provide a complete report about your website ads. to present It is also able to anonymously monitor the behavior of visitors on your website and collect and provide you with information such as the visitor's place of residence, the activities and links visited by him on the website, and any other activities. give.

Important reports on Google Analytics

🔰Real Time Report

🔸A report that shows the current status of the site, how many users are online at the same moment, which It observes the sections and pages of the site and what actions they take in the process of these observations. 🔰Audience Report

🔸It is a report on the status of site viewers, from which geographical locations they view the site, and what age and gender range they have, and even with what tools, such as Mobile, laptop, tablet, etc. are viewing the site.

Acquisition report

Checking which parts of your ad were useful and led to more users. For example, if they are entered through consensus networks, then it is recommended to continue the advertising routine in these sections.

🔰Report Behavior

🔸 As the name suggests, it is a behavior report. Analyzes the user's behavior in viewing different parts of the site. By clicking on different parts of the site, what content, images, video and information did the visitors see, how long they stayed on the site and even which buttons they clicked.

🔰Conversion Report

🔸In this The report shows the extent to which the goals or goals you have defined in Google Analytics have been achieved. Have you reached your desired sales volume? What was the conversion rate of users to customers? Which advertising channel has been most effective in attracting customers and sales. Has the cost of advertising been useful in this sector? Is it right to continue advertising in these channels?

Who should learn Google Analytics?

🔸 website administrators 🔸webmasters

🔸digital marketers 🔸 content specialists

🔸 user experience specialists 🔸SEO specialists

🔸Account managers who manage web ads and...

How to introduce the site to Google Analytics

Creating a Google Analytics account: First, you need to create a Google Analytics account. You can go to the Google Analytics site and click on "Start" and then proceed according to the instructions of the installation guide. This part is one of the most important steps of how to introduce the site to Google Analytics.

Creating a web feature: After creating an account, you need to create a web feature. To do this, log into your Google Analytics account and go to the "Management" section. Then click "Create Feature" and enter your website details.

🔸Getting the track code: getting the track code is one of the important steps of how to introduce the site to Google Analytics. After building the web feature, you will be given a patch code. Place this zip code on all pages of your website. It is better to put this code in the head section of your HTML page so that it applies to all pages.

🔸Confirm Installation: After adding the zip code, go to your Google Analytics page Go back and click "Confirm Installation". Google Analytics will check whether the code has been added correctly or not.

Traffic monitoring: Now that your site is connected, you can use the Google Analytics counter to monitor your website traffic and performance in order to improve your digital marketing. You can get information about visitors, traffic sources, user behavior and many other data.