Today, one of the most important sectors in the world of advertising is internet advertising, which has found its place among most people. Using the best advertising method in this matter leads to our work becoming more successful in order to increase visits and consequently sell more products. Today, virtual space and online stores have become one of the most trafficked places for advertising. In this article, we have tried to introduce you to the best methods of site advertising and to point out the dos and don'ts of these methods.
What can be the best way of internet advertising for the store?
Maybe you have been asked what is the best advertising method for an online store and which advertising method is more effective. If you intend to shine in all kinds of advertising activities and achieve success, it is necessary to consider and apply a combination of all advertising methods. In this article, we have tried to introduce you to the best advertising method for the online store.
11 Advertising Methods to Increase and Sale More Visits on the Website or Online Store
1. Display advertising (banner) Among the best advertising methods in cyberspace are display or banner ads, which you are probably familiar with. In this method of advertising, the advertiser site designs a banner related to its advertisement and introduces its product and materials by renting one of the banner positions that exist on popular sites. The point that we should consider when using the best advertising method is our advertising goal. If your goal is branding, using banner ads can be fruitful and give you desired results in the long run. The use of these advertising banners is planned for a specific and long-term purpose. These ads are among the best advertising methods for branding and long-term goals.
This method of advertising has two types of payment, which include:
CPM payment method
This method is an abbreviation of Cost per mille. In this payment method, the advertiser must pay a certain amount for every 1000 actions to the site that has the responsibility of the advertiser, of course, currently no company in Iran provides this service.
CPT payment method In this method, which stands for Cost per Time, the advertiser must pay the amount specified in the contract to the website that performs the task of advertising after a certain period of time.
2. Search engine advertising (SEM) Another best advertising method, which is very effective and practical, is search engine marketing. SEM is on the opposite side of SEO, and unlike SEO, which is completely free and aimed at optimizing the content of the site, SEM has a paid fee and is not free. For example, the link of various sites and websites is placed in the Google search engine and is exposed to the users, and each click in this search engine incurs a fee, and this fee is deducted from the account of the desired site. will be. This system, which is located in the Google search engine, is called click or PPC/CPC.
In this image, you can see the results of Google search, which are based on SEM and SEO. You can see that some of these results have the word ad next to their site link, which indicates that they have used the best advertising method called Google search engine for advertising and visibility. One of the closest methods to the sales stage is Google search engine advertising, and one of the most important things you should do in this type of advertising is to identify the keywords that users use to buy or use your services. they use This is one of the best advertising methods for online stores that want to reach their goal, which is sales, very quickly and directly by spending certain costs.
3. Click ads (CPC/PPC) In the click advertising method, according to the agreements made, with each click on the site address or banner, which is done by the users and leads to the connection to the desired site, a specified and determined fee is paid to the website that links provides, is awarded. The cost of this method for websites that do internal advertising is around 150 Tomans to 2000 Tomans, which of course varies and changes for each click. At first glance, you may think that this method is more expensive compared to other advertising methods. But by mentioning that you only pay for those who use your link or banner and do not pay additional costs, you will realize that on the contrary, it is one of the best, optimal and cheap advertising methods. Another advantage of the click advertising method is that your banner will be distributed and circulated in most of the most visited sites, and in this way you will create a wide and specific advertisement for your banner.
4. Site advertising on social networks The first advertising that took place through social networks was in the Facebook program. In these advertisements in all kinds of virtual spaces, you can display your advertisement posts for the majority of Internet users who have not followed you in a certain period of time for the fee you pay. One of the best methods of advertising in social networks is programs such as Instagram, Telegram, etc. This advertising method, according to the type of personal information such as age, gender, place of residence, etc. that the user gives to the social network in which he is a member, can be considered as one of the best advertising methods that is very accurate. .
5. Sponsorship advertising If you are one of the people who are using certain sites such as Aparat, YouTube, etc., you have definitely come across sponsored advertisements in these spaces and you are familiar with them. When you use these websites, before the video broadcast, a short film or video will be played for you in the form of advertisement and after that the program you want will be played. Currently, with the widespread use of the Instagram program, official advertising services are operating on Instagram that you can use.
6. Email marketing One of the best advertising methods for an online store is email marketing, through which you can easily attract customers. According to surveys, more than 55% of people are willing to cooperate and buy from businesses that they send emails to. In fact, many of these people have claimed that while shopping in stores, the names of the brands that they have sent emails to have been unconsciously associated in their minds and have encouraged them to buy from these types of brands.
7. Influencer Marketing
The word influencer entered the domain of words with the development and expansion of various social networks. Influencers include people who have a large number of followers and their posts are followed by a large number of people. These people are very influential on others, therefore they are considered a suitable option for advertising and are considered one of the best advertising methods for online stores and various websites. Influencers are willing to advertise the goods or services of the company in exchange for a specific fee and amount that is concluded in the contract between them and the advertised brand.
8. Mobile advertising: This type of advertising is another type of online store advertising that can be used on all mobile phones, tablets, etc. Many people active in the field of business use mobile advertising in the form of social networks, display advertising, search, etc. Many people around the world use mobile phones, most of them are smart. This has provided the ground for people active in the field of business and advertisers to be able to advertise their products easily and extensively.
9. Store application advertisements One of the methods of mobile advertising is store applications. This store application is used next to the site, which also has a management panel. Usually, after designing a store website, people can start designing a store application. With this application, the products listed on the site are automatically displayed in the application.
10. Advertisement report Advertising reporting (news) is considered one of the best methods of internet advertising, and investing in this part of advertising will lead to the growth and development of your online store. The use of news reporting for business is that you will prepare a text as an introduction to products and services and publish it on reputable sites. Publishing a news report, in addition to familiarizing users with your business, will also result in receiving backlinks, which will have a significant impact on increasing Google's ranking and improving your site's SEO. You can do this type of effective and useful advertisement for your online store by visiting sites active in the field of publishing reports for a fee.
11- SMS marketing
Using SMS marketing is known as a low-cost and high-yield method among marketing methods. In this method, the desired advertisements will be placed through sending SMS to the audience in the form of discount plans, various occasions, festivals, etc. By using SMS marketing, you can always keep your current customers and also attract new customers. You can achieve all your work goals by purchasing the national SMS panel and advertise your online store in this way. In order to get to know more about the national SMS panel, click here.
11 important tips to increase online sales
1. Using a product or brand in advertising 2. To attract more customers, place the offer to receive the newsletter in one of the best sections of the website. 3. Using floating ads in order to increase the effect of ads 4. Expressing different types of benefits in the content titles to attract more customers 5. Expressing a specific problem in the text and providing solutions to solve and resolve that problem 6. Giving credibility to the text and, in this regard, increasing the trust of the visitors towards you 7. Focus on site visitors instead of focusing on the ads themselves 8. Convincing website visitors to buy your desired product by inducing necessity in the texts used on the site 9. Remove the word buy from the top of the main page 10. Adding special and exciting images to make the product more attractive 11. Attracting users' attention by making changes to the text and its written format
Last word
Each of the methods mentioned in this article are unique in their own way and are very popular for online advertising. According to the type of business you have and the goal you have set for yourself, each of these advertising methods can be considered as the best advertising method. The best advertising method is the method that increases the number of visits and sales of products. If you need to consult or get information about setting goals related to your advertising, or if you have any questions in this field, you can contact us.