Extensive Instagram Advertising:
Instagram is a social network that is very important for many brands. Since millions of Iranians have user accounts on the Instagram social network, there is an opportunity to promote popular brands of users. Instagram is currently considered one of the best marketing and digital marketing platforms, along with Facebook and YouTube.
In a simple definition, Instagram ads are attributed to posts that different businesses can design and show to the target users of their business by paying a certain amount. These ads are posted in the form of posts, stories or displays in the Instagram Explorer section and in the format of natural posts that are published daily on this network; are displayed to users. In Instagram ads, it is possible for users to use photos, videos, carousels, or shopping ads to target their users.
What are the benefits of advertising on Instagram?
. It provides you access to creative and innovative users. . It increases the rate of interaction between users and customers. . It provides you with the possibility of free, open and unrestricted trading. . It will increase customer attraction and sell more of your products. . It involves reducing costs compared to other advertising methods. . Managing customers is easy. . You can be in touch with your users without the need to send messages or emails and only with a story. . You can have good and steady customers.
How to advertise on Instagram?
Advertising on Instagram is not only limited to posting photos and writing a related text, but there are different ways to advertise, which are discussed in this section.
Video advertising
It is clear from the name of this advertising method that the main element to do it are different images and photos. Instagram has a high visual aspect and every image can be displayed in a very beautiful and attractive format in this wide social network.
Video advertising
Video advertising is a video of a service or product that is provided to Instagram's big pages for advertising. Because video ads are different from image ads, the price calculation is also slightly different.
Story advertising
Story ads are suitable for people who want to increase their product sales or increase their followers. Instagram allows pages with more than 10,000 followers to post a link, and the link increases their followers.
Brand Awareness (Brand Awareness)
In this advertising method, brand information is provided to users. In fact, when customers hear the name of the brand, they should be aware of it and know what product this brand introduces. For example, if you hear the name of the LG brand, your mind will immediately be drawn to mobile phones, laptops, digital tools and home appliances.
Consideration ads
This advertising method is recommended to get website clicks and to put yourself in the center of buyers' attention as a valuable competitor. You can also increase your reach and engagement for your target market.
How many ways are on Instagram?
Advertisements on Instagram are done in two ways: "tariff" and "visit" and in the form of posts and stories.
Tariff advertising
Tariff notices can also be divided into the following two methods:
Content release ads: In this type of ads, your ready-made photo or video is published by pages and influencers in stories or posts. Influencer advertising: In this type of advertising, your content is produced by influencers and published in the form of posts or stories.Visit Advertisement:
Your ads are published by pages or influencers, and you pay only as much as your ad will be viewed in these media.
The cost of advertising on Instagram
The cost of advertising on Instagram depends on various factors such as the advertising budget, the length of the ad and the goals you have set for your campaigns. You can set your Instagram advertising budget on a daily or lifetime basis; So in the end, the cost of advertising on Instagram depends on you. There is no set amount for advertising on Instagram to prove that it has the best results for you; But Meta's recommendation to start advertising in this network is to consider at least 5 dollars per day.
Final word:
In order to be able to sell your products or services on Instagram, in the first step You need to increase followers on Instagram. In this article, you learned what advertising is on Instagram, how to advertise on Instagram and how to use advertising methods on Instagram.