✔️ تعریف کسب و کار در کار آفرینی
In a general definition, we must say that business refers to an institution or investment organization that performs professional activities. These organizations can be commercial, industrial or in other categories. These for-profit business establishments necessarily work for profit, while non-profit groups operate for a charitable mission and without personal financial gain. Business ownership includes partnerships, sole proprietorships, hybrid corporations, etc. Businesses can operate on a small or large scale and cover a variety of professions, from selling home appliances to providing medical services.
✔️ انواع کسب و کار چیست؟
After examining and explaining the answer to the question of what is business, we should familiarize ourselves with the types of businesses in order to know in which category our type of activity falls. In fact, when starting different businesses, the first issue that comes to mind is what type of business.Businesses can be different at different levels; But they are usually divided into four main categories:
✔️ ۱. سرویس و خدمات دهی
The first type of business refers to situations where the seller of intangible goods provides activities such as assistance, advice or labor to individual customers or other businesses. Examples of this type include legal consulting firms, consulting agencies, and courier and shipping service providers. In this type of business, products cannot be stored for sale or separated from their suppliers.
✔️ ۲. تولید یک محصول محسوس
In this type of business, the producer uses raw materials to make the desired product. This product is then sold directly or through third parties to the customer. Such businesses, instead of just distributing the product, produce the goods needed by the customer themselves. Some examples of this type of car companies are beverage manufacturers, steel factories, shoemakers and tailors.
✔️ ۳. خرده فروشی
To better explain what business is, you should pay more attention to the third type. This type, also known as "buying and selling" business, includes a set of intermediaries who buy goods from producers and deliver them to customers. Basically they sell the product to the end consumers at retail price. Here, the profit from the distribution of the product is at the retail price, which is higher than the price it was purchased from the manufacturer. You can find a good example of this in dealing with supermarkets, brick-and-mortar stores, or tax-exempt companies.
✔️ ۴. کسب و کارهای ترکیبی (هیبریدی)
As the name suggests, hybrid businesses are created from at least two other types. Restaurants are an example of this type of business because they produce their own food, but at the same time they buy water, soft drinks, stuff like that from other producers. In doing so, they are both a manufacturer and a retailer. In addition, restaurants also provide customers' orders and follow a process that makes them a service business as well.
✔️ ویژگی های کسب و کار
✔️ ۱. انگیزه اقتصادی
Business can be easily defined as an organized business activity and as such, revolves around financial motivation. To put it better, what is at the core of every job is making a profit.
✔️ ۲. تولید یا خرید محصولات
Businesses produce or buy goods to distribute in society. Of course, we mentioned that they can work both ways. It means to consider buying raw materials and machines to produce goods or buying a finished product and then by adding value to it, consider reselling the product to the final consumer.
✔️ ۳. فروش کالا و خدمات
When we determine what our business purpose is, we also determine our distinguishing feature. In this particular case, goods that have already been produced are either sold to retailers who distribute the product or sold directly to customers. Meanwhile, even services (intangible form of goods) are sold for profit.
✔️ ۴. کسب سود
With every business, eventually, we reach the desired profit. This is what keeps the organization alive in the long run and keeps it going.
✔️ ۵. رضایت مصرف کننده
Besides the important principle of profitability, the main activity of an economic enterprise is to produce, provide goods and services to meet the needs of society; Therefore, the final consumer as a source of profit always plays a central role in our activity. This is why customer satisfaction should be one of the important features of a business.
✔️ ۶. فعالیت مستمر
We need to determine when starting our own collection what is the future of this business and where will it end. Individual exchange of goods or services alone is not considered a commercial activity. Transactions must be conducted on a regular basis to be considered a business activity. So foresight and planning for continuity is another feature that we should not neglect.
✔️ ۷. قانونی بودن
Regardless of the type, structure and size of a business organization, our business is official for society only if it has certain legal criteria. be It must also have obtained the licenses prescribed by law.
✔️ هدف از کسب و کار چیست؟
Among compliments and types, we also mentioned that it is important to know what the purpose of the business is. By explaining such an issue, we have actually considered the key performance indicators to guarantee our progress. If you are not familiar with this concept, we should say that KPIs are a set of performance measures that can be measured over time that are tied to a specific goal. KPIs provide business teams with goals to work towards and can use these milestones to make better decisions.
It is also important to have a business plan to determine your business goals. Business plans help us set up our business and get the capital we need to get started. In designing such a plan, you should consider details such as company vision, product/service information, sales forecast, cost structure, revenue stream, and more.