What is the Google algorithm?
Google algorithms are complex systems that help to find and rank the most relevant pages for a search term. In fact, the entire Google ranking system is made of several algorithms, each of which considers several different factors on or off the page. In general, Google updates are divided into two categories: major updates and minor updates. These small updates sometimes occur several times a day, but their effect is not enough for us to notice a particular change. On the other hand, the big algorithms of the Google search engine occur annually and make so much noise that even Google approves the new update and chooses a name for it. Since most of the names of Google's initial algorithms were taken from animals, many called it Google's virtual zoo.
تماس فوری
⏬ Getting to know the types of Google algorithms ⏬
◀️ Google Caffeine Algorithm
One of Google's algorithms is Caffeine Algorithm. It is a website registration and indexing system. After using the caffeine algorithm, the results provided by Google became 50 percent more and more quality. The purpose of creating this algorithm was to completely rebuild search engines to achieve better registration of sites in Google pages and increase the speed and level of communication in the search results of users.
The process of registering sites in Google became much faster than in the past and in each update the speed of crawling, registration and ranking increased using the caffeine algorithm. Also, the relevance of search words with user results is another main task of this algorithm. In general, the search results in Google have become more accurate after this algorithm.
◀️ Google Panda Algorithm
When it comes to the types of Google algorithms, the importance of Panda Algorithm is undeniable. Google targets content and sites that have low quality and blocks them. This helps users to access strong and accurate content. For this reason, after the implementation of this algorithm by Google, the rank and traffic of many sites will drop.
Therefore, to avoid the effects of the Panda algorithm, put new and special content on your page.
◀️ Google Penguin Algorithm
Google Penguin Algorithm was a big change in Google search engines. The Penguin algorithm targets sites that have wrong links and excessive use of keywords.
Penguin punishes these pages by reducing the rank and suggests the site managers to focus on the right keywords and links instead of being unprincipled and afraid of the Penguin algorithm.
◀️ Pigeon Google Algorithm
Pigeon Algorithm is one of the types of Google algorithms whose purpose is local search. The purpose of this algorithm is to increase the ranking of local businesses as a result of Google search. As a result, it is very valuable for people who search for a local topic or activity, as well as increasing the traffic of local businesses.
The focus of this algorithm is on geographical areas and destinations that users search for. Pigeon algorithm uses the combination of user search and map to provide pages in Google.
◀️ Google PageRank Algorithm
PageRank Algorithm is one of the types of Google algorithms that determine page rank. All the sites that are on the same page are placed in the pages based on a formula.
(PR (A) = (1-d) + d (PR (T1)/C (T1) + … + PR (Tn)/C (Tn
PR (A): PageRank or page rank
(PR (Ti): page rank that is ranked compared to page number 1 (A) of Google.
(C (Ti): number of outgoing links
d: Adjustment factors that are between 0 and 1. PageRank is a system of algorithms that calculates the link votes of a page from different sources. This algorithm determines which page is more valuable than others They give.
◀️ Hummingbird Algorithm
If you talk about the speed of one of the Google algorithms, you will hear the name of Google Hummingbird Algorithm or Hummingbird Algorithm. The hummingbird algorithm is designed to understand the entire meaning of the query in Google. Hummingbird focuses on all the keywords.
So it quickly matches the searched term with the keywords of the pages.
◀️ Mobile friendly Google algorithm
Google has provided mobile friendly algorithm to speed up site pages and user access. This is one of the main issues for SEO work.
Because it is very effective on mobile search results. Google checks the pages of your site, if your pages are not optimized for use on smartphones, it will have a negative impact on SEO and the ranking of your site.
◀️ Google EAT Algorithm
EAT Algorithm stands for Expertise, Authoritativeness, Trustworthiness and is one of the important factors in evaluating the quality of web pages by search engines like Google. This algorithm actually helps search engines to evaluate web pages based on their level of expertise, credibility and trustworthiness.
This algorithm works based on these principles:
Expertise (expertise): This factor indicates the level of expertise of the author or content creator on the topics related to the page. Trustworthiness: It means whether the information presented on the page or site is reliable and up-to-date or not. With this approach, Google and other search engines try to display web pages that have quality, accurate and reliable content higher in user searches. This algorithm is one of the main algorithms for evaluating the content quality of websites in Google search.
تماس فوری
*️⃣ The most important site optimization criteria for Google algorithms in SEO *️⃣
☑️ Page loading speed: If your website pages have a slow loading speed, you may be the target of Google's algorithm, because fast page loading is one of the factors that help create a good user experience.
☑️ Content relevance: When creating content, it is better to choose several relevant keywords and create content related to them. But remember that you should not use too many keywords in the content of website pages.
☑️ Website design: Based on Google algorithms, websites should have a good user experience and be easy to use on all devices.
Link quality: If you want to improve your website's rank in Google, it is better to use useful and relevant links in the content. Otherwise, you may be fined for irrelevant and low-quality links.
☑️ Mobile optimization: Google first indexes the mobile version of websites. That's why optimizing a website for mobile is one of the most important ranking criteria.
☑️ HTTPS Status: In general, Google rates secure websites as more trustworthy because they are more trustworthy than others. HTTPS protocol is more secure than HTTP, so having an SSL certificate can help you rank better.
☑️ User engagement: Google's ranking system can penalize pages with high "bounce rates" and low "returning users" for poor content. So, it is always better to interact with the website users and keep the "engagement rate" of the website high.